Category Archives: Selling Real Estate (For Sellers)

This category features posts relating to real estate marketing information, techniques and strategies for today’s seller.

Real Estate Values Today Compared to Pre-2008 Peak

This housing market has many people talking about home values; where they are and where they are headed. It’s also interesting to look back and see how home prices compare to values prior to the housing crisis.

Every quarter, Freddie Mac releases their House Price Index. The index usually provides monthly home values for:
•the nation as a whole
•each of the 50 states
•367 metropolitan statistical areas

This quarter, the report also included a look at today’s home values as compared to Pre-2008 values. Here is a graphic that breaks down the numbers on a state-by-state basis:

Price-Since-Peak-KCM-2-768x576

 

-KCM

Gena Glaze

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Two Graphs that Scream – List Your Home Today!

Supply and Demand!

Two Graphs that Scream - List Your Home Today! | Simplifying The Market

We all learned in school that when selling anything, you will get the most money if the demand for that item is high and the inventory of that item is low. It is the well-known Theory of Supply & Demand.

If you are thinking of selling your home, here are two graphs that strongly suggest that the time is now. Here is why…

DEMAND

According to research at the National Association of Realtors (NAR), buyer activity last month (January) was three times greater than it was last January. Purchasers who are ready, willing and able to buy are in the market at great numbers.

Buyer Demand | Simplifying The Market

SUPPLY

The most recent Existing Home Sales Report from NAR revealed that the months’ supply of housing inventory had fallen to 4.4 months which is the lowest it has been in over a year.

Months Supply of Home For Sale | Simplifying The Market

Bottom Line

Listing your house NOW!

Gena Glaze

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Economists share sunny 2015 outlook for metro Charleston, South Carolina – Real Estate

Economists,  Steven Slifer  and Joey Von Nessen shared their forecasts for 2015 on Jan. 14 at the “Residential Real Estate Market Update” and “2014 Year in Review” event hosted by the Charleston Trident Association of Realtors.

Slifer predicted the gross domestic product should grow by 3.4 percent — up from 2.8 percent last year — mortgage interest rates should stay near record lows, and gas prices will likely rise during the peak driving season before falling steadily as they did in 2014.

Focusing on South Carolina, including the Charleston area, University of South Carolina economist Von Nessen proclaimed, “If you like 2014, you’re really going to like 2015.”

Slifer, who keyed on the larger economies, said the U.S. fiscal outlook shows productive expansion for the next few years at least. He said no factors for a recession will materialize until 2018.

A burgeoning stock market and plummeting fuel prices, down to $2 a gallon from $3.70 a year ago, have bolstered consumer confidence, he said. Home prices are rising at 4.5 percent a year, boosting equity. At the same time, mortgage rates fell to a 3.9 percent average in 2014.

“My gosh, that’s the lowest in 50 years,” Slifer said. He predicted rates will inch upward to 4.5 percent by the end of the year.

The U.S. economy has also been “cranking out jobs,” pushing close to what’s considered full employment.  “I’m looking for 3 percent growth in consumer spending,” Slifer added.  Slifer also cited a “big drop in the homeownership rate.” Much of the decline, he claimed, stems from the 35 and under generation.  “Younger people are not as desirous to own a home,” he said. While fewer homes are being bought, “there’s a huge shortage of apartments,” he added.

Von Nessen predicted a “stable but shifting” economy in South Carolina. Areas such as the Upstate around BMW and the Lowcountry with Boeing are seeing the highest employment increases in recent years. Just like BMW and the automotive industry, Boeing is contributing to an “emerging aerospace cluster,” he said. Unlike individual plants leaving states, “clusters don’t get up and move,” Von Nessen said.

In the past year, however, employment gains have been most pronounced in the tourism-driven Myrtle Beach area. “Consumer spending is up. Household health is the best in five years. When home prices go up, net income goes up,” he said.

There are signs of a fundamental employment shift as the professional and business services sector reap the largest job gains.

“The growth is primarily temporary staffing, employment staffing, contract workers,” the economist said.

Von Nessen said he thinks “this is a long term trend,” noting that the sector’s contribution to employment growth rose 30 percent in 2013-14.

“Employees say, ‘This works. We’ll stick to this,’” Von Nessen said.

He predicted a 1.9 percent economic growth rate in the state, pointing out there’s a “general uncertainty” tied to economic troubles in global markets. Also, no South Carolina industry is in rapid expansion, considered an 8-10 percent growth rate.

The economist said housing growth in the state is “really leveling out. That’s a good thing. You want stability,” he said.

Looking at the Charleston housing market, he forecast prices will increase at a slower rate. The 25 percent housing surge in metro Charleston in 2013 dropped to 9 percent last year. Von Nessen predicted a 6 percent increase in 2015, calling it “good news.”

Read More – Post & Courier

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No Matter What the Groundhog Says… You Should Sell Before Spring!

No Matter What

Is spring closer than we think? Depending on which Groundhog you witnessed today, you may have less time than you think to get your home on the market before the busy spring season.

Many sellers feel that the spring is the best time to place their home on the market as buyer demand traditionally increases at that time of year. However, the next six weeks before spring hits also have their own advantages.

Here are five reasons to sell now.

1. Demand is Strong

Foot traffic refers to the number of people out actually physically looking at homes right now. The latest foot traffic numbers show that there are currently more prospective purchasers looking at homes than at any other time in the last 12 months, which includes last spring’s buyers’ market. These buyers are ready, willing and able to purchase… and are in the market right now!

Take advantage of the buyer activity currently in the market.

2. There Is Less Competition Now

Housing supply just dropped to 4.4 months, which is under the 6 months’ supply that is needed for a normal housing market. This means, in many areas, there are not enough homes for sale to satisfy the number of buyers in that market. This is good news for home prices. However, additional inventory is about to come to market.

There is a pent-up desire for many homeowners to move, as they were unable to sell over the last few years because of a negative equity situation. Homeowners are now seeing a return to positive equity as real estate values have increased over the last two years. Many of these homes will be coming to the market in the near future.

Also, new construction of single-family homes is again beginning to increase. A recent study by Harris Poll revealed that 41% of buyers would prefer to buy a new home while only 21% prefer an existing home (38% had no preference).

The choices buyers have will increase in the spring. Don’t wait until all this other inventory of homes comes to market before you sell.

3. The Process Will Be Quicker

One of the biggest challenges of the housing market has been the length of time it takes from contract to closing. Banks are requiring more and more paperwork before approving a mortgage. There is less overall business done in the winter. Therefore, the process will be less onerous than it will be in the spring. Getting your house sold and closed before the spring delays begin will lend itself to a smoother transaction.

4. There Will Never Be a Better Time to Move-Up

If you are moving up to a larger, more expensive home, consider doing it now. Prices are projected to appreciate by over 23.5% from now to 2019. If you are moving to a higher priced home, it will wind-up costing you more in raw dollars (both in down payment and mortgage payment) if you wait. You can also lock-in your 30-year housing expense with an interest rate below 4% right now. Rates are projected to be a full point higher by the end of 2015.

5. It’s Time to Move On with Your Life

Look at the reason you decided to sell in the first place and determine whether it is worth waiting. Is money more important than being with family? Is money more important than your health? Is money more important than having the freedom to go on with your life the way you think you should?

Only you know the answers to the questions above. You have the power to take back control of the situation by putting your home on the market. Perhaps, the time has come for you and your family to move on and start living the life you desire.

That is what is truly important.

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Why Have Interest Rates Dropped?

Why Have Interest Rates Dropped? | Simplifying The Market

The headlines agree mortgage interest rates have dropped substantially below initial projections. Many who are considering purchasing a home, or moving up to their dream home, might think that they should wait to buy, because rates may continue to fall.

A recent article on the Economists’ Outlook blog by the National Association of REALTORS® (NAR) provides insight into one major factor in the decline in interest rates, the crude oil price.

“As of January 5, 2015, the U.S. Energy Information Administration (EIA) reported that the price of regular gasoline was $2.20/gallon, the lowest since gas prices peaked to about $ 4/gallon in May 2011.”

You may have noticed that filling your gas tank has become substantially less expensive in recent months. A welcome change from the close to $5 a gallon that many Americans were paying this time last year. The average US household is projected to save around $550 in 2015.

So what does that have to do with Interest Rates?

NAR explains the correlation like this:

“Lower oil prices mean lower inflation rate, which pushes down mortgage rates.”

Based on Freddie Mac’s weekly mortgage survey as of January 22, 2015, the 30-year fixed rate averaged 3.63% and the 15-year fixed rate averaged 2.93%.

“The decline in oil prices is generally positive to households by way of the gas savings and lower mortgage payments. That savings will boost consumer spending in other areas. But there may be some layoffs in oil-producing states.”

How long will rates stay low?

No one really knows how long oil prices will continue to support low mortgage rates. In a New York Times article, the author points to the fact that “adding hundreds of billions of dollars to consumer spending” could start to have a “counter effect” on rates as the economy continues to strengthen.

“If firms start hiring again, and wages increase — that’s when the level of all interest rates in the U.S. would increase.” 

Don’t wait too long

The low interest rates we are currently experiencing are not going to stay around forever. The current projections from Freddie Mac, Fannie Mae, NAR and the Mortgage Bankers Association all agree that interest rates will increase to between 4.3-5.4% by the end of 2015.

Bottom Line

NAR reports: “At the median home price of $205,300, a 0.75 percentage point drop in mortgage rates will yield savings of about $1,000 annually.”

If you are in a position to buy a home I would love to meet with you and discuss what’s going on in the market. Don’t let a delay in purchasing impact your family’s financial future.

Gena Glaze

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2014 – Proved to be A Banner Year for Charleston Area Real Estate

2014: A Banner Year for Charleston-Area Residential Real Estate

Economic stability and consumer confidence at the root of rising prices and sales volume

CHARLESTON, SC—(January 14, 2015) According to data released today by the Charleston Trident Association of Realtors® (CTAR), the Charleston area residential real estate market saw another year of healthy, sustainable growth in 2014. Despite an inventory of available homes 12% lower than it was a year ago, buyers still found what they were looking for, as sales volume increased 9% from 2013 and median price saw sustainable growth again in 2014, increasing by 5%.

14,253 homes sold in 2014 in the Charleston metro area, with Kiawah/Seabrook, Wando, parts of the North area and James Island leading the most active subsections of the Lowcountry. Median price for the MSA was $215,000 at the end of the year—significant growth from the low of $181,275 in 2011. The areas with the most median price growth were the entire downtown Charleston peninsula and Folly Beach. In December alone, 1,270 homes sold at a median price of $202,870.

“2014 was another great year for Charleston real estate” said 2015 CTAR President, Matt DeAntonio. “In 2015, we expect to see sales volume and prices continue to grow, but at a tempered pace. We will be watching the Fed to see what they do with rates—we do expect to see them increase slightly—and we will continue working to ensure that the Charleston region maintains its business-friendly climate and that we’re growing in smart, sustainable ways. Those are two keys to the long-term sustainability of this real estate market” said DeAntonio.

The type of properties that are selling has shifted significantly over the last few years. Sales of single-family homes increased nearly 17% this year, while condo and townhouse sales remained relatively constant. Distressed sales have declined by half since 2012, making up just 12.5% of the market in 2014.

Inventory remained in the 6,000 range during 2014, settling at 5,425 at the close of the year. This figure represents about 12% fewer homes for sale than there were in 2013, but as seller confidence continues to build on the heels of another positive year, expect to see inventory increase throughout 2015. Johns Island had the largest increase in inventory, while the Upper Charleston Peninsula, Folly Beach and Sullivan’s Island had the lowest inventory growth, year-over-year.

At the Association’s annual market update event this morning, which was attended by more than 400 from the local real estate and business communities, expert economists Stephen Slifer and Dr. Joey Von Nessen lauded the activity in the local market, the Charleston economy in general in 2014 and told attendees to expect more positive growth in 2015. “If you liked 2014, you’re really going to like 2015” said Dr. Von Nessen. He pointed to several economic indicators that should help support continued growth in the Charleston and statewide real estate markets—consumer confidence, low unemployment, job growth, declining oil and gas prices and the upward movement of unit sales and prices in our real estate market. For more about the update and to view speaker presentations, visit CharlestonRealtors.com/RMU.

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THE CRATE – Peaceful Sanctuary or Puppy Prison–Selling your Home with Fido

Selling a home when you own a dog can take some extra planning.  Not all buyers will enjoy your pet as much as you do, so it’s best to keep your pet out-of-the-way during showings.

What should you do with your dog when your house is being shown?

Ideally, it is best to remove your dog from the premises when your home is being shown. This is not always possible, so some sellers choose to use a crate to contain their pet when they don’t have alternative solutions.

The Crate – Peaceful Sanctuary or Puppy Prison 

Should you decide to use a crate, take some time to properly crate train your pet to reduce their stress.  Learn the appropriate time limits of confinement and purchase the appropriate size and type crate for your pet.   A crate can be a peaceful sanctuary for short periods of time or  it can become a stressful puppy prison.  Also, keep in mind, some dogs don’t adjust well to crates, in which case you may need to seek other alternatives.

Please be a responsible puppy parent, be empathetic toward your pets needs, and make proper arrangements for your dog while your home is on the market.

Helpful Resources

Humane Society – Crate Training

ASPCA – How To Use A Crate

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Home Values Compared to the Peak of 2006-2007

There is no doubt that the housing market has recovered from the meltdown that occurred just a few short years ago

Home Values Compared to the Peak of 2006-2007 | Simplifying The Market

However, in some states home values still have not returned to the prices we saw in 2006 and 2007. Here is a breakdown showing where current prices are in each state as compared to peak prices.

Price Since Peak | Simplifying The Market

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Freddie Mac: 2015 Home Sales to Hit 2007 Levels

According to Freddie Mac’s latest U.S. Economic & Housing Market Outlook, U.S. home sales in 2015 will show increase to the numbers associated with a normal real estate market. Here is their projection:

“We are projecting a 4 percent rise in sales to 5.6 million, which would mark the highest level of annual sales since 2007.”

And their optimism was seconded by both the National Association of Realtors (NAR) and the Mortgage Bankers Association (MBA).

Freddie Mac: 2015 Home Sales to Hit 2007 Levels | Simplifying The Market

It seems that an improving economy and jobs market will mean a very healthy housing market.

Gena Glaze

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Proof That It Is A GOOD Time to Sell!

Proof that NOW is a Good Time to Sell | Keeping Current Matters

Most homeowners believe that the winter is not a good time to sell. This belief is based on the fact that historically the number of buyers decreases in the winter and then increases dramatically during the spring buying market. Though this is still true, there is an interesting pattern developing over the last few months.

The number of prospective purchasers actively looking at a home (foot traffic) has remained strong going into the fall. As a matter of fact, the foot traffic far exceeds the numbers reported for the same months last year (see chart):

Foot Traffic Still High

At the same time, the National Association of Realtors revealed that the months’ supply of housing inventory has decreased from 5.5 months to 5.3. That equates to less competition for homeowners selling today as compared to next spring when many homeowners will decide to put their home on the market.

Bottom Line

Since buying activity is still strong, this might be a great time to put your house on the market.

From KCM Crew

Gena Glaze


 

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